Thinking about exiting your life sciences company? This guide walks you through key signs it's time to sell, strategic questions to ask, and how to prepare for a successful M&A deal.
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Discover why life science companies—from biotech startups to global CDMOs—are turning to outsourced business development. Learn how it can cut costs by up to 50%, speed up market access, and bring in specialized expertise you won’t find in-house. Backed by real examples and global BD insights.
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In the life sciences, conferences and trade shows remain among the best strategies to expand your network, build partnerships, and drive growth.
But as anyone who has attended without a plan knows, your event presence can quickly be derailed, resulting in poor-quality prospects and conversations that go nowhere.
In this post, we share our business development team's top tips to make the most of your next event and transform those fleeting interactions into tangible business outcomes.
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The healthtech industry is on a rapid growth trajectory. Global revenue is expected to rise at an 8% CAGR from 2023 to 2028. Driving this growth is (not surprisingly) increasing demand for AI-driven diagnostics, wearable health monitoring, and digital therapeutics. Read on for Sosna + Co’s take on this sector and how we’re assisting players in finding strategic partnerships to capitalize on this growth.
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On #RareDiseaseDay, giving a shoutout to companies making waves in this lifesaving space despite the odds. Plus, learn how to form a successful partnership for your rare disease asset.
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Licensing is a critical growth lever for emerging biotechs. But crafting an effective licensing strategy requires foresight, a deep understanding of the landscape, and careful execution. We share our tips to help you secure your next licensing deal. in the biotech space.
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Building a target list is essential for effective business development (BD) because it allows companies to focus their outreach efforts on the right prospects. Learn best practices for building a target list that will work for you and help you systematically reach out to the best prospects for your business goals.
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Strategic partnerships have become a cornerstone for growth, but for many companies the process of identifying, selecting, and formalizing an agreement with a partner can feel overwhelming. In this post, we break down how you can successfully form a strategic partnership in the pharmaceutical and biotech industries.
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At Sosna + Co, we’ve seen firsthand the innovation in men’s health, from new therapeutic approaches to updates in dosage forms which are positively impacting men’s healthcare. In this blog post, we’ll explore key trends in men’s health, focusing on the evolution of testosterone therapies and the latest innovations shaping this landscape.
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Artificial intelligence (AI) continues to gain steam across the medical diagnostics space. In this post, we break down the most notable areas to watch in healthcare diagnostics that are being transformed by AI and machine learning (ML).
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Need to set up a data room to provide to potential partners, investors, and other stakeholders? Download our free guidebook to learn best practices for preparing a data room to secure a successful deal in pharma and biotech.
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In this post, we take a look at the top healthcare trends and future predictions for the women’s health space, including research areas, the femtech movement, and changing care pathways.
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Canada is an established leader in the life sciences, with a business landscape that’s promising but unique. Let’s take a look at the Canadian life sciences landscape, the benefits of doing business here, and key points that international companies should be aware of to ensure success.
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The CNS sector presents a variety of opportunities for pharmaceutical companies of all sizes and stages given the complexity and prevalence of neurological disorders. Here are some key areas of opportunity, which you may find relevant as you consider your own pipeline.
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It’s hard to overstate the power of networking and relationship-building. But dealing with follow-ups and other activities can be time-consuming for life science leaders. Here are some of the best AI marketing tools to level up your networking in the life sciences.
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What does the future hold for the life science sector as we head into 2024?
Like years past, there was a continued blending of digital technologies with scientific advancement. A recent Deloitte report boiled it down to three key trends: digital transformation, generative AI, and adoption of digital health tools. In this post we explore each, as well as additional trends expected to share healthcare and life science innovation in the year to come.
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There’s a sea of limitless potential for your innovation globally. Ready to expand your life science company beyond North America? Here are our top tips to do it successfully, no matter the country or region.
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Recently Sosna + Co’s Managing Partner, Erica Sosnowski, co-hosted a workshop exclusive to the life science community, "Your Next 100 Leads Roadmap." So many useful strategies were shared that we wanted to share the top takeaways in this post. Read on to learn how you can implement them to gain more leads for your life science company – whether you’re looking to attract new clients, investors, strategic partners, or something else.
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With events season in full force there’s no more important task than 1:1 outreach – prospecting, booking meetings, and following up after every event you attend. To help you keep up with it all, we’re sharing 5 cost-effective tools to automate your trade show outreach and follow-ups
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Expanding into North America can be a lucrative endeavour for any life science company. But if you're not familiar with the business culture and don't have a network there, it can be difficult to build the relationships you need to do it successfully. Read on for our top tips on expanding to the North American market - from anywhere in the world.
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