In the life sciences, conferences and trade shows remain among the best strategies to expand your network, build partnerships, and drive growth.
But as anyone who has attended without a plan knows, your event presence can quickly be derailed, resulting in poor-quality prospects and conversations that go nowhere.
In this post, we share our business development team's top tips to make the most of your next event and transform those fleeting interactions into tangible business outcomes.
Read MoreBuilding a target list is essential for effective business development (BD) because it allows companies to focus their outreach efforts on the right prospects. Learn best practices for building a target list that will work for you and help you systematically reach out to the best prospects for your business goals.
Read MoreIt’s hard to overstate the power of networking and relationship-building. But dealing with follow-ups and other activities can be time-consuming for life science leaders. Here are some of the best AI marketing tools to level up your networking in the life sciences.
Read MoreRecently Sosna + Co’s Managing Partner, Erica Sosnowski, co-hosted a workshop exclusive to the life science community, "Your Next 100 Leads Roadmap." So many useful strategies were shared that we wanted to share the top takeaways in this post. Read on to learn how you can implement them to gain more leads for your life science company – whether you’re looking to attract new clients, investors, strategic partners, or something else.
Read MoreNo matter the deal at hand—it might be an acquisition, partnership, or licensing agreement for a products—the art of negotiation plays a pivotal role in a successful outcome. Read on to learn exactly who should be in the room to bring these high-stakes discussions to fruition.
Read MoreEven when you have a rock-solid BD strategy for your life science company, there comes a time when you must implement all of the steps in the process. Try these 3 tools to streamline your prospecting and lead generation efforts.
Read MoreMany CEOs aspire to be acquired, while others are approached unexpectedly. If your company is being acquired, careful preparation is crucial to ensure a smooth transition and maximize benefits. Learn how to prepare your life science company for an acquisition now or in the future.
Read MoreRecently we moderated a webinar on how to successfully pitch to venture capitalists and wanted to share key takeaways. Here are top tips for (successfully) pitching to VCs in the life sciences & biotech.
Read MoreBD and marketing are two essential functions of any business, and it's crucial to ensure they work together toward shared objectives. Learn the 7 Key Performance Indicators (KPIs) you should use to measure your business development success in your life science business.
Read MoreStrategic partnerships are a critical growth strategy in pharma and biotech. But a lot of companies find the prospect of finding, selecting, and forming an agreement with a potential partner daunting – if not painful! Learn how to form a strong strategic partnership in pharma and biotech.
Read MoreGoing from the initial thought (I’m ready to sell) to signing on the dotted line (sold!) can be daunting. Here's what every leader must know before selling a company - in any life science sector.
Read MoreWhen resources are tight and fast growth is needed, effective business development and marketing are critical. Jennifer Andrews and Erica Sosnowski share top tips to better align your business’s BD and marketing efforts, whether you have a small team, outsourced contractors, or a mix of both.
Read MoreIf you haven’t articulated a value proposition for your life science business, you’re missing out on a huge opportunity to explain to the customer what you offer – and why they need what you’re selling. Learn how to write a clear (but powerful!) value proposition (with examples).
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