In the life sciences, conferences and trade shows remain among the best strategies to expand your network, build partnerships, and drive growth.
But as anyone who has attended without a plan knows, your event presence can quickly be derailed, resulting in poor-quality prospects and conversations that go nowhere.
In this post, we share our business development team's top tips to make the most of your next event and transform those fleeting interactions into tangible business outcomes.
Read MoreIt’s hard to overstate the power of networking and relationship-building. But dealing with follow-ups and other activities can be time-consuming for life science leaders. Here are some of the best AI marketing tools to level up your networking in the life sciences.
Read MoreRecently Sosna + Co’s Managing Partner, Erica Sosnowski, co-hosted a workshop exclusive to the life science community, "Your Next 100 Leads Roadmap." So many useful strategies were shared that we wanted to share the top takeaways in this post. Read on to learn how you can implement them to gain more leads for your life science company – whether you’re looking to attract new clients, investors, strategic partners, or something else.
Read MoreEven when you have a rock-solid BD strategy for your life science company, there comes a time when you must implement all of the steps in the process. Try these 3 tools to streamline your prospecting and lead generation efforts.
Read MoreWhen resources are tight and fast growth is needed, effective business development and marketing are critical. Jennifer Andrews and Erica Sosnowski share top tips to better align your business’s BD and marketing efforts, whether you have a small team, outsourced contractors, or a mix of both.
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