Considering licensing your drug? Read on to learn the benefits and why you should consider it as part of your commercialization strategy. (And if you want more tactical help beyond this article, download our licensing checklist at the bottom of this post.)
Read MoreNo matter the deal at hand—it might be an acquisition, partnership, or licensing agreement for a products—the art of negotiation plays a pivotal role in a successful outcome. Read on to learn exactly who should be in the room to bring these high-stakes discussions to fruition.
Read MoreEven when you have a rock-solid BD strategy for your life science company, there comes a time when you must implement all of the steps in the process. Try these 3 tools to streamline your prospecting and lead generation efforts.
Read MoreMany CEOs aspire to be acquired, while others are approached unexpectedly. If your company is being acquired, careful preparation is crucial to ensure a smooth transition and maximize benefits. Learn how to prepare your life science company for an acquisition now or in the future.
Read MoreRecently we moderated a webinar on how to successfully pitch to venture capitalists and wanted to share key takeaways. Here are top tips for (successfully) pitching to VCs in the life sciences & biotech.
Read MoreBD and marketing are two essential functions of any business, and it's crucial to ensure they work together toward shared objectives. Learn the 7 Key Performance Indicators (KPIs) you should use to measure your business development success in your life science business.
Read MoreYou know building relationships is a necessary step to growing any company, including the life sciences. But when it comes to actively reaching out to potential customers or partners, it can feel confusing and overwhelming. In this post we share the ideal BD outreach strategy and schedule that incorporates traditional and digital touchpoints.
Read MoreStrategic partnerships are a critical growth strategy in pharma and biotech. But a lot of companies find the prospect of finding, selecting, and forming an agreement with a potential partner daunting – if not painful! Learn how to form a strong strategic partnership in pharma and biotech.
Read MorePharma is betting big on digital health. Should your company tap into this emerging market? Learn what opportunities are out there for life science organizations big and small.
Read MoreAre you taking advantage of the growing animal health market? Learn the time and cost-saving benefits of the animal health market as a new or complimentary product pipeline, and considerations for how to maximize your efforts.
Read MoreExpanding to global markets is a natural next step for growth in smaller and emerging biotech companies. But given the complexities it brings, the question is: is a regional partnership right for my biotech company? Here's what you need to know.
Read MoreBuilding a thriving business is a challenge in any industry. But when you come from science, communicating the value of a complex business is that much harder. That’s why we created a special program for life science leaders to harness the power of BD and marketing for growth. Learn more!
Read MoreThere are major opportunities in the market for your business or IP. When negotiating deals, should you present desired terms first, or wait for offers? Learn the pros and cons of each so you can secure the most lucrative deal possible.
Read MoreGoing from the initial thought (I’m ready to sell) to signing on the dotted line (sold!) can be daunting. Here's what every leader must know before selling a company - in any life science sector.
Read MoreWhen resources are tight and fast growth is needed, effective business development and marketing are critical. Jennifer Andrews and Erica Sosnowski share top tips to better align your business’s BD and marketing efforts, whether you have a small team, outsourced contractors, or a mix of both.
Read MoreYou’ve built your company to what it is today, but what happens when it’s time for you to take that next step beyond the organization? Here are 5 main strategies to add value to your organization and achieve the next level of growth.
Read MoreRun more efficient, purposeful event meetings to go from prospect to client within 30 days with our free printable meeting notes template - life science edition.
Read MoreBD is an essential ingredient for growth. Here's what to consider when deciding between the two so you’re set up for success – and why outsourcing is the winner for many life science organizations.
Read MoreIf you haven’t articulated a value proposition for your life science business, you’re missing out on a huge opportunity to explain to the customer what you offer – and why they need what you’re selling. Learn how to write a clear (but powerful!) value proposition (with examples).
Read MoreLike many disease states, we can reduce the financial burden associated with the diagnosis, treatment, and management of mental illnesses through technological advancements and innovation. One such innovator, Total Brain, has developed a health and wellness platform that improves mental health and fitness through brain-based self-awareness and training. Total Brain is addressing the gap in the diagnosis and treatment of mental illnesses by engaging large consumer groups and Fortune 500s with their platform. These groups benefit from lower mental healthcare costs, improved productivity, and critical insights on their organizations while improving the health and well-being of their employees. On an upcoming episode of our podcast, “The Platform by Sosna + Co”, we discuss Total Brain with the company’s CEO Louis Gagnon. Louis explains the features and benefits of the Total Brain platform — how it assesses the 12 core brain capacities of users, creates customized programs for improving mental wellness, and provides listeners with options to invest in the company’s future growth.
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