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Ready to Expand to North America? How to Do It Successfully from Anywhere
Ready to Expand to North America? How to Do It Successfully from Anywhere

Expanding into North America can be a lucrative endeavour for any life science company. But if you're not familiar with the business culture and don't have a network there, it can be difficult to build the relationships you need to do it successfully. Read on for our top tips on expanding to the North American market - from anywhere in the world.

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Erica SosnowskiOctober 5, 2023
The Benefits of Licensing Your Drug
The Benefits of Licensing Your Drug

Considering licensing your drug? Read on to learn the benefits and why you should consider it as part of your commercialization strategy. (And if you want more tactical help beyond this article, download our licensing checklist at the bottom of this post.)

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Erica SosnowskiSeptember 5, 2023
Successful Deal Negotiations: Who Should Be in the Room?
Successful Deal Negotiations: Who Should Be in the Room?

No matter the deal at hand—it might be an acquisition, partnership, or licensing agreement for a products—the art of negotiation plays a pivotal role in a successful outcome. Read on to learn exactly who should be in the room to bring these high-stakes discussions to fruition.

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deals, businessErica SosnowskiAugust 22, 2023
Top Tools to Automate Your Prospecting and Lead Generation
Top Tools to Automate Your Prospecting and Lead Generation

Even when you have a rock-solid BD strategy for your life science company, there comes a time when you must implement all of the steps in the process. Try these 3 tools to streamline your prospecting and lead generation efforts.

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business, marketingErica SosnowskiJuly 25, 2023
How to Prepare Your Company for an Acquisition
How to Prepare Your Company for an Acquisition

Many CEOs aspire to be acquired, while others are approached unexpectedly. If your company is being acquired, careful preparation is crucial to ensure a smooth transition and maximize benefits. Learn how to prepare your life science company for an acquisition now or in the future.

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business, strategy, dealsErica SosnowskiJune 28, 2023
Top Tips for Pitching to VCs in the Life Sciences & Biotech
Top Tips for Pitching to VCs in the Life Sciences & Biotech

Recently we moderated a webinar on how to successfully pitch to venture capitalists and wanted to share key takeaways. Here are top tips for (successfully) pitching to VCs in the life sciences & biotech.

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business, pitch, dealsErica SosnowskiMay 25, 2023
Track These 7 KPIs to Measure Your Business Development Success
Track These 7 KPIs to Measure Your Business Development Success

BD and marketing are two essential functions of any business, and it's crucial to ensure they work together toward shared objectives. Learn the 7 Key Performance Indicators (KPIs) you should use to measure your business development success in your life science business.

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business, strategyErica SosnowskiApril 14, 2023
To Phone or Not to Phone? Crafting the Ideal BD Outreach Strategy
To Phone or Not to Phone? Crafting the Ideal BD Outreach Strategy

You know building relationships is a necessary step to growing any company, including the life sciences. But when it comes to actively reaching out to potential customers or partners, it can feel confusing and overwhelming. In this post we share the ideal BD outreach strategy and schedule that incorporates traditional and digital touchpoints.

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Erica SosnowskiFebruary 17, 2023
Taking the Pain Out of Partnering: How We Do It
Taking the Pain Out of Partnering: How We Do It

Strategic partnerships are a critical growth strategy in pharma and biotech. But a lot of companies find the prospect of finding, selecting, and forming an agreement with a potential partner daunting – if not painful! Learn how to form a strong strategic partnership in pharma and biotech.

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deals, business, strategyErica SosnowskiFebruary 6, 2023
Opportunities for Pharma Companies in Digital Health
Opportunities for Pharma Companies in Digital Health

Pharma is betting big on digital health. Should your company tap into this emerging market? Learn what opportunities are out there for life science organizations big and small.

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Erica SosnowskiJanuary 12, 2023
Is Your Science Applicable to Animal Health? Why This Explosive Category Shouldn’t Be Overlooked
Is Your Science Applicable to Animal Health? Why This Explosive Category Shouldn’t Be Overlooked

Are you taking advantage of the growing animal health market? Learn the time and cost-saving benefits of the animal health market as a new or complimentary product pipeline, and considerations for how to maximize your efforts.

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Erica SosnowskiNovember 23, 2022
Is a Regional Partnership Right for Your Biotech Company?
Is a Regional Partnership Right for Your Biotech Company?

Expanding to global markets is a natural next step for growth in smaller and emerging biotech companies. But given the complexities it brings, the question is: is a regional partnership right for my biotech company? Here's what you need to know.

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Erica SosnowskiOctober 12, 2022
The Problem with Growing Life Science Organizations
The Problem with Growing Life Science Organizations

Building a thriving business is a challenge in any industry. But when you come from science, communicating the value of a complex business is that much harder. That’s why we created a special program for life science leaders to harness the power of BD and marketing for growth. Learn more!

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Erica SosnowskiSeptember 6, 2022
Negotiating Deals: Should I Present Desired Terms First, or Wait for Offers?
Negotiating Deals: Should I Present Desired Terms First, or Wait for Offers?

There are major opportunities in the market for your business or IP. When negotiating deals, should you present desired terms first, or wait for offers? Learn the pros and cons of each so you can secure the most lucrative deal possible.

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strategy, dealsErica SosnowskiAugust 25, 2022Negotiation
So You’re Ready to Sell Your Company. Now What?
So You’re Ready to Sell Your Company. Now What?

Going from the initial thought (I’m ready to sell) to signing on the dotted line (sold!) can be daunting. Here's what every leader must know before selling a company - in any life science sector.

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businessErica SosnowskiAugust 9, 2022selling, business strategy
Aligning Marketing & Business Development for Better Results: Planning Tips for Start-Ups
Aligning Marketing & Business Development for Better Results: Planning Tips for Start-Ups

When resources are tight and fast growth is needed, effective business development and marketing are critical. Jennifer Andrews and Erica Sosnowski share top tips to better align your business’s BD and marketing efforts, whether you have a small team, outsourced contractors, or a mix of both.

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marketing, businessJennifer AndrewsJuly 13, 2022business development, start-ups
5 Creative Ways to Add Value to (and Grow) Your Company
5 Creative Ways to Add Value to (and Grow) Your Company

You’ve built your company to what it is today, but what happens when it’s time for you to take that next step beyond the organization? Here are 5 main strategies to add value to your organization and achieve the next level of growth.

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Erica SosnowskiJune 27, 2022
How to Run & Organize Event Meetings That Close Deals in 30 Days
How to Run & Organize Event Meetings That Close Deals in 30 Days

Run more efficient, purposeful event meetings to go from prospect to client within 30 days with our free printable meeting notes template - life science edition.

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Erica SosnowskiJune 7, 2022
Should I Hire or Outsource Business Development in the Life Sciences?
Should I Hire or Outsource Business Development in the Life Sciences?

BD is an essential ingredient for growth. Here's what to consider when deciding between the two so you’re set up for success – and why outsourcing is the winner for many life science organizations.

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Erica SosnowskiMay 31, 2022hiring, business development, outsourced BD
How to Write a Clear but Powerful Value Proposition for Your Company (+ Life Science Examples)
How to Write a Clear but Powerful Value Proposition for Your Company (+ Life Science Examples)

If you haven’t articulated a value proposition for your life science business, you’re missing out on a huge opportunity to explain to the customer what you offer – and why they need what you’re selling. Learn how to write a clear (but powerful!) value proposition (with examples).

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businessErica SosnowskiMay 25, 2022value proposition, business strategy
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